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Privacy Policy

 

Last updated: 1/1/25

1. Introduction

At Ice Age Heating & Cooling (“we,” “us,” or “our”), your privacy matters to us. This Privacy Policy explains how we collect, use, and share information when you interact with our website or services. It also covers our marketing and communication practices, including email, SMS, and targeted advertising.

By using our services, you agree to the terms of this Privacy Policy.

2. Information We Collect

a. Information You Provide

  • Name, email address, phone number, and mailing address

  • Service details about your HVAC system and property

  • Communication preferences and responses to promotions or surveys

b. Information Collected Automatically

  • IP address, browser type, pages visited, device type, and time spent on our site

  • Cookies, tracking pixels, and tags from platforms like Google Analytics and Meta Pixel to analyze site usage and deliver targeted ads

3. How We Use Your Information

We may use the information we collect to:

  • Provide, schedule, and complete HVAC services

  • Respond to inquiries and service requests

  • Send marketing messages via email, SMS, or phone (only if you’ve provided consent)

  • Deliver targeted ads through Google Ads, Meta (Facebook/Instagram), and other platforms

  • Analyze website traffic and improve our services

  • Comply with applicable U.S. laws and regulations

4. Sharing of Your Information

We may share your information with:

  • Service providers such as marketing platforms, analytics providers, and payment processors

  • Advertising partners for retargeting and campaign optimization

  • Legal authorities when required by law or to protect our rights

  • Business successors in case of a sale, merger, or reorganization

We do not sell your personal information to third parties.

5. Cookies & Tracking

We use:

  • Essential cookies for core site functions

  • Analytics cookies to measure site performance

  • Advertising cookies and pixels for retargeting and personalized ads

You can adjust your browser settings to refuse cookies or notify you when cookies are used. Disabling cookies may affect some site functionality.

6. Your Rights & Choices

  • Email marketing: Click “unsubscribe” in any marketing email

  • SMS marketing: Reply “STOP” to opt out or “HELP” for info

  • Phone marketing: Ask us directly to remove you from call lists

  • Advertising preferences: Adjust ad settings in your browser or use opt-out tools at www.optout.aboutads.info

7. Data Retention

We keep your personal information for as long as needed to provide services, comply with laws, or resolve disputes. Non-identifiable usage data may be retained for analytics purposes.

8. Security

We use reasonable security measures to protect your data. However, no online transmission or storage system is completely secure.

9. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect their personal information. If we learn we have received such data, we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a new “Last updated” date. Significant changes may also be announced via email or on our homepage.

11. Contact Us

If you have questions or wish to exercise your privacy rights, contact us:

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